News Release: March 2026
Peak Walking Adventures was awarded Gold for ‘Experience of the Year’ in the 2026 Peak District, Derbyshire & Derby Tourism Awards.
The announcement was made at an Awards Ceremony on 18 March at Derby County Football Club and followed a record number of entries. East Midlands winners and finalists were announced across 35 awards categories recognising excellence across the area’s tourism sector – spanning hotels and B&Bs to attractions, pubs, cafes and unique experiences. Nominees had progressed through a rigorous judging process – including mystery visits and independent expert assessment.
Jo Dilley, Managing Director of Visit Peak District & Derbyshire, said:
“The Peak District, Derbyshire & Derby Tourism Awards provide an inspiring moment to come together and celebrate the passion, innovation and dedication that drive our visitor economy forward. This event is more than an awards ceremony – it’s a showcase of the remarkable businesses, individuals and experiences.“
Peak Walking Adventures provides guided walks, challenges, well-being experiences, history hikes and navigation training for individuals, groups and corporates. Walks range from 5 to 25 miles to suit a wide range of ages and abilities.

Richard Tower, Peak Walking Adventures, said:
“We’re incredibly proud to be awarded Gold for ‘Experience of the Year’. Thank you to all our walkers and partners who make what we do possible. And congratulations to the other winners and entrants – it’s a real privilege to work alongside such fantastic businesses in this beautiful national park and county.”
Following the awards ceremony, Gold winners in each core category will go on to represent the region at the VisitEngland Awards for Excellence in June 2026 – the highest national accolade in English tourism.


Mayor of the East Midlands, Claire Ward, said:
“I’m proud to congratulate all of this year’s winners and finalists who are helping to make the East Midlands a destination of choice. Their hard work, creativity and passion not only attract visitors from far and wide, but also support local jobs, businesses and communities.”
Peak District, Derbyshire and Derby Tourism Awards ‘Experience of the Year’ Winners :
- Gold: Peak Walking Adventures
- Silver: PeakePedals Ltd
- Bronze: Buxton Pottery Painting
For full details of finalists across all the award categories see: Visit Peak District 2026 Awards>
The awards were proudly sponsored by Derbyshire County Football Club, Voltshare, East Midlands Airport, North Notts BID, Fancy Entertainment and Luxbooth.
Contact: Richard Tower, Peak Walking Adventures. M: 07913 549483.
info@peakwalking.com


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